Our headquarter sales teams provide category analysis, trade promotion planning and selling services across all trade channels. Because there is no “one size fits all” strategy, we tailor our approach to assortment, pricing, merchandising and shelving at each account.
Having access to a host of data sources including IRI, Nielsen, consumer panel, internal and customer supplied data, our Insights Managers uncover distribution, promotion, pricing and display opportunities that provide a competitive edge. We create compelling stories with actionable insights to accelerate brand growth.
With 80% of purchase decisions made in the store, executing the core elements of in-store merchandising is critical to success . Our in-store sales agents are equipped with our proprietary technology platform for real time insights as they identify merchandising opportunities, close voids, and execute shelf positioning strategies.
Our Inner City team members work in neighborhoods where they live so they understand the culture, language and priorities of their customers. This combination of strong customer relationships, advanced technology and associate expertise provides unparalleled store coverage and speed-to-shelf execution.
Our customer service agents and financial administrators are located in each regional office, close to the customers they service. Our associates are skilled in trade promotion and deduction management and provide full EDI and AS2 order processing capabilities and interface with customer procurement departments daily.